Billboard: Inside Silverado Records' Against-the-Grain Approach in Radio-Loving Nashville
NASHVILLE, Tenn. – Silverado Records continues charting new territory as an independent record label, and the industry is taking notice, as Billboard profiles the company’s strategic digital/streaming approach to artist development.
Despite his history working in radio, Silverado’s CEO Scott Thomas has focused on viral marketing and digital platforms like streaming services instead of chasing air-play. This catapulted Silverado’s streaming numbers to well over 2 million in just one year. Their strategic marketing created a brand for the label, before announcing any artist signings.
“Silverado generated more than 10 million brand impressions on Twitter in 2017, and in the label’s first year, the company generated the second largest social media following of any independent label in Nashville, second only to Big Machine, a feat for which the label won an American Business Award, and is nominated once again for the honor in 2018.” -Billboard’s Chuck Dauphin. Inside Silverado Records’ Against-the-Grain Approach in Radio-Loving Nashville.
The feature also exclusively premiered Silverado Records’ recording artist Tyler Jordan’s video for his new single, “Why Her?”
Silverado Records, based in Nashville, is the fastest-growing independent Country Music record label. The company prides itself in collaborative relationships with its artists and boasts an impressive roster of talent including David Adam Byrnes, Tyler Jordan, Ali Morgan and Country Music icon Joe Diffie. The company is a division of Exegan Media & Entertainment.